Tina Christensen

My vision with About Good People:
The Human Game Changer

I am passionate about what drives people, strengthens relationships and magnetism, and creates meaningful collaboration and impact.

With greater clarity, self-awareness and authenticity, you attract better spaces for honest and valuable conversations and decisions for both yourself and with others.

My clients value the balance of strategic insight and human understanding, helping them address complex challenges with confidence, openness, and purpose.

Life is a series of transitions, whether they are personal or professional. Sometimes, they appear unannounced, catching us by surprise, while other times, we sense their call for our attention. These transitions offer unique opportunities for personal growth, learning, and development – and its often during these moments we realize the need to re-evaluate the systems and strategies that have brought us this far.

Co-founder of Damgoodpeople and About Good People – bridging business performance with human clarity and conscious leadership. Former Vice President at the LEGO Group with 25+ years of leading global business performance, commercial design and innovation, organizational transformation and developing human talents. Trusted advisor to executives navigating complexity, growth and transformation.

Experience

October 2022 – Present:

Executive Director and owner. Leadership and Organizational Business Counselor.
ICF Master Certified Coach.

October 2017 – Present:

Managing Director and co-owner. A design company developing global retail concepts
for both domestic and international clients

October 2004 – October 2022: LEGO

Transformational journeys and changes, Vice President and Chief of staff
Leading transformational leadership framework with top 150 leaders in LEGO
Co-leading establishment of newly established innovation organization with Senior VP.
Create framework for innovation culture, processes and connection to the bigger LEGO organization

Global Marketing and Innovation, Vice President

Leading major transformational portfolio and marketing innovation business strategies
Leading global diverse marketing team of talents
Business responsible for the LEGO entertainment and licensing portfolio (LEGO Ninjago, LEGO Monkie Kid, LEGO Movie) and partnerships with global entertainment (LEGO Star Wars, LEGO Harry Potter, LEGO Marvel, LEGO Batman, LEGO Avatar, LEGO Jurassic World, LEGO Lord of the Rings, LEGO Minions, LEGO Spider-Man, LEGO DC , LEGO Indiana Jones.
Significant role in major transformational growth strategies in regions as China Market region, embrace and integrate inclusivity and diversity in the LEGO portfolio and develop the builders of tomorrow

General Manager Korea and Southeast Asia, Vice President (based in Singapore)

Head of Marketing Nordic Benelux

Leading major transformational business strategy with NordicBenelux General Manager
Leading role in NordicBenelux leadership team
Leading marketing and brand strategies and implementation
Head of regional cross functional marketing team

Jan 1994 – Sep 2004

Nordic Brand Manager and Trade marketing Manager. Developing and implement regional marketing and communication strategies and programs for kids portfolio

Testimonials

Birgitte, Director

“Development is not so much about what we think and do, it’s largely about the beliefs that underlie our thoughts and actions. The ability to see, feel, and trust that we can seize new opportunities and relationships often requires a confrontation with the fundamental beliefs we have formed throughout our lives. A high level of consciousness thus becomes crucial to be able to work with our beliefs and thereby our development. With her personal commitment, professional approach, experience, inexhaustible ability to positively perspective, and create a confidential space, Tina has opened doors and opportunities that I previously would not have thought possible.”

Peter, Director

“I know Tina as a strong sparring partner who, with strategic intelligence, a broad understanding of business, and not least the ability to challenge your thinking with caring questions and sharp observations, really stands out. A sparring session is most valuable when there is mutual trust and confidentiality – with Tina, you get exactly that space, where the combination of professional insights and personal values lead to inspiring reflections and solutions.”

Lotte, Head of Department (AAU)

“I find Tina to be a welcoming, attentive, and respectful collaborator. She possesses a nuanced and analytical approach and has the ability to view situations from multiple perspectives, which generates new and innovative courses of action. Her considerable experience and well-equipped toolkit make her proposed solutions reliable and practical.”

Signe Pries Andersen, Head Coach of the National Team

“Tina is incredibly sharp in guiding and inspiring you towards both a professional and personal direction. With an extremely caring and direct approach, she leads you into perspectives that elevate and delve directly into the topics you wish to explore. Tina is thorough and insightful regarding your personal development opportunities and takes pride in aiding and inspiring growth, which is why you always feel infused with extra energy in her presence. An authentic and heartfelt encounter you will always want more of.”

My vision is that you can grow your path and adapt a more resourceful mindset and behavior with a stronger connected consciousness to yourself, relationships, and our life history. Creating higher clarity and conscious connection between talents and potential, effort and contributions, goals and dreams and limiting beliefs will change our paths in life, both privately and professionally. We are better versions of ourselves while also having more positive contributions in the relations and business around us. The big difference is balancing sensemaking in what we observe in the mirror (introspection) and through the window (extrospection).

True power is accepting the influence we have on our own mindset and behavior and the impact we have on our presence in our surroundings.

You always have your own free choice available on how you engage with the world, even when it may not feel that way or when the choice seems difficult.

My vision with About Good People: The Human Game Changer