Tina Christensen
My vision with about good people:
illuminate your growth paths
Life is a series of transitions, whether they are personal, professional, or related to other aspects of our life journey. Sometimes, they appear unannounced, catching us by surprise, while other times, we sense their call for our attention. These transitions offer unique opportunities for personal growth, learning, and development – they are gateways to activating, expanding, and nurturing our inner resources and consciousness. It’s during these moments of change that we often realize the need to reevaluate the systems and strategies that have brought us this far, understanding that they may not be sufficient to take us to the next level. Neglecting these transitions can lead to significant challenges and disruptions, leaving you, your relations, your teams, or organizations demotivated and far from being the best versions of yourselves.
Imagine me as your guide on this journey, shedding light on undiscovered aspects of your growth path and supporting your engagement with the world around with greater clarity and intensity. (Afsnittet kan omskrives til din vision: My vision is to be your guide on this journey, ..)
Imagine me as your guide on this journey, shedding light on undiscovered aspects of your growth path and supporting your engagement with the world around with greater clarity and intensity.
My journey (career) over the past three decades has offered me the privilege of leading large strategic transformations for organizations worldwide and founding two companies. Through these experiences, I’ve witnessed how innovators, leaders, and executives create a profoundly positive impact on their surroundings, when they possess a high level of self-awareness. They radiate authenticity and serve as inspirational role models, building healthier and more sustainable relationships and cultivating thriving organizations that ultimately lead to exceptional business results.
I consider it a privilege to work alongside inspiring individuals like you. I’m committed to guiding you to embrace curiosity and courage, as you introspect and delve into your own mindset and behavioral patterns. Together, we’ll resist the temptation to seek external explanations or excuses for not reaching your full potential in today’s fast-paced and ever-changing landscape.
I invite you to embark on this transformative journey, where there are no limits to your growth path and the possibilities for personal and collective growth are endless.
My work approach is metacognitive, designed to illuminate your path by deepening your awareness of your mindset and behavior, both at individual and group levels. In confidentiality and trust, we navigate your evolution with courage, clarity, respect, empathy, and commitment.
Experience
October 2022 – Present:
Executive Director and owner. Leadership and Organizational Business Counselor.
ICF Master Certified Coach.
October 2017 – Present:
Managing Director and co-owner. A design company developing global retail concepts
for both domestic and international clients
October 2004 – October 2022: LEGO
Transformational journeys and changes, Vice President and Chief of staff
Leading transformational leadership framework with top 150 leaders in LEGO
Co-leading establishment of newly established innovation organization with Senior VP.
Create framework for innovation culture, processes and connection to the bigger LEGO organization
Global Marketing and Innovation, Vice President
Leading major transformational portfolio and marketing innovation business strategies
Leading global diverse marketing team of talents
Business responsible for the LEGO entertainment and licensing portfolio (LEGO Ninjago, LEGO Monkie Kid, LEGO Movie) and partnerships with global entertainment (LEGO Star Wars, LEGO Harry Potter, LEGO Marvel, LEGO Batman, LEGO Avatar, LEGO Jurassic World, LEGO Lord of the Rings, LEGO Minions, LEGO Spider-Man, LEGO DC , LEGO Indiana Jones.
Significant role in major transformational growth strategies in regions as China Market region, embrace and integrate inclusivity and diversity in the LEGO portfolio and develop the builders of tomorrow
General Manager Korea and Southeast Asia, Vice President (based in Singapore)
Leading major transformational portfolio and marketing innovation business strategies
Leading global diverse marketing team of talents
Business responsible for the LEGO entertainment and licensing portfolio (LEGO Ninjago, LEGO Monkie Kid, LEGO Movie) and partnerships with global entertainment (LEGO Star Wars, LEGO Harry Potter, LEGO Marvel, LEGO Batman, LEGO Avatar, LEGO Jurassic World, LEGO Lord of the Rings, LEGO Minions, LEGO Spider-Man, LEGO DC , LEGO Indiana Jones.
Significant role in major transformational growth strategies in regions as China Market region, embrace and integrate inclusivity and diversity in the LEGO portfolio and develop the builders of tomorrow
Head of Marketing Nordic Benelux
Leading major transformational business strategy with NordicBenelux General Manager
Leading role in NordicBenelux leadership team
Leading marketing and brand strategies and implementation
Head of regional cross functional marketing team
Jan 1994 – Sep 2004
Nordic Brand Manager and Trade marketing Manager. Developing and implement regional marketing and communication strategies and programs for kids portfolio

Testimonials
Birgitte, Director
“Development is not so much about what we think and do, it’s largely about the beliefs that underlie our thoughts and actions. The ability to see, feel, and trust that we can seize new opportunities and relationships often requires a confrontation with the fundamental beliefs we have formed throughout our lives. A high level of consciousness thus becomes crucial to be able to work with our beliefs and thereby our development. With her personal commitment, professional approach, experience, inexhaustible ability to positively perspective, and create a confidential space, Tina has opened doors and opportunities that I previously would not have thought possible.”
Peter, Director
“I know Tina as a strong sparring partner who, with strategic intelligence, a broad understanding of business, and not least the ability to challenge your thinking with caring questions and sharp observations, really stands out. A sparring session is most valuable when there is mutual trust and confidentiality – with Tina, you get exactly that space, where the combination of professional insights and personal values lead to inspiring reflections and solutions.”
Lotte, Head of Department (AAU)
“I find Tina to be a welcoming, attentive, and respectful collaborator. She possesses a nuanced and analytical approach and has the ability to view situations from multiple perspectives, which generates new and innovative courses of action. Her considerable experience and well-equipped toolkit make her proposed solutions reliable and practical.”
Signe Pries Andersen, Head Coach of the National Team
“Tina is incredibly sharp in guiding and inspiring you towards both a professional and personal direction. With an extremely caring and direct approach, she leads you into perspectives that elevate and delve directly into the topics you wish to explore. Tina is thorough and insightful regarding your personal development opportunities and takes pride in aiding and inspiring growth, which is why you always feel infused with extra energy in her presence. An authentic and heartfelt encounter you will always want more of.”

My vision is that you can grow your path and adapt a more resourceful mindset and behavior with a stronger connected consciousness to yourself, relationships, and our life history. Creating higher clarity and conscious connection between talents and potential, effort and contributions, goals and dreams and limiting beliefs will change our paths in life, both privately and professionally. We are better versions of ourselves while also having more positive contributions in the relations and business around us. The big difference is balancing sensemaking in what we observe in the mirror (introspection) and through the window (extrospection).
True power is accepting the influence we have on our own mindset and behavior and the impact we have on our presence in our surroundings.
You always have your own free choice available on how you engage with the world, even when it may not feel that way or when the choice seems difficult.